You just don’t know what you don’t know.
Well you don’t do you. The statement sounds a bit philosophical doesn’t it. But actually it is pretty logical. If you don’t know about something, then you simply just don’t know about it.
So what don’t you know?
Did you know that your height is equivalent to the distance between your two longest fingers? See you didn’t know, that you didn’t know that, before you read that did you?
[Of course there will be the odd smarty pants who did know that]
I bet you don’t know how many phone calls you might miss throughout the course of a normal day. Could you even guess? Does it occur to you those that hang up before voicemail kicks in, those who hang up when they get an engaged tone. Ok so you don’t know the answer to that and actually it would be very challenging if not impossible to really work that out. But all the same now you know that they are there.
What you probably know.
However you do probably know what an average sale for your business is worth. You probably also know what your conversion rate on telephone enquiries to sales is.
Would you like to know?
So would you like to get an idea of what calls you might be missing? Would you like to know about potential sales that are going directly to a competitor as your customer couldn’t reach you by telephone? Even more importantly would you like to capture those missed calls and have the opportunity to convert them to sales?